Advertising – Advert

Think back to a time when you read a catchy headline that you didn抰 full understand.

Did you read the article卭r did you simply ignore it, thinking it was going to be a story you didn抰 care about?

Some copywriters argue that your headline needs to explain what the article/sales letter is going to be about. They all say that it needs to be benefit-driven in order for the prospect to take a look.

To me卼hat抯 a load of BS.

One of my favorite copywriters is Clayton Makepeace ?who also happens to be probably the most successful copywriter living today.

Do you really thinks he cares about putting benefits in a headline?

No!

He cares about what抯 going to get the reader to start reading whatever he抯 writing. THEN he lays out the benefits for the prospects.

He cares about emotionally driven strange headlines ?which almost always turn out to be catchy headlines.

I completely agree with him. Although benefit-oriented headlines are great for short copy, in longer copy you have more room to explain the strange headlines you thought of.

Here is a catchy headline example (which I think is hilarious too!)

揘ew Zealand Scientists Use Balloon to Measure Cattle Farts?br />

Now, you probably want to read the article dont you? I know I do. There are probably very few people who wouldn抰 take a look at that article ?and those people are probably boring old farts who have no sense of humor.

As a copywriter or business-owner, you know that the more people that start reading ?the better. Once they start reading they start on the “slippery slope”.

And the farther they read ?the more sales you make.

{People love to hear about strange things~People LOVE hearing about weird, strange or catch topics}. Even if your copy isn’t about something strange, just make a strange headline which is also catchy and grabs the readers attention and your prospect will dive right in.

The next time you抮e writing copy try to think of some strange, catchy headline that will suck your prospect into your article in a split second. Even if you just want to test it!

Your clients will love you and your wallet will grow much fatter – much faster.

Author :
By: Jeremy A. Reeves

For more tips about how to write a catchy headline
or to find out how to explode your bottom-line profits using innovative copy and marketing techniques head on over to www.ControlBeatingCopy.com